McDonnell steps down from Patrón
The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.
W Europe targeted for super-premium growth
Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.
Patrón enters Croatia
Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.
Turkish delight for Patrón
Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
