McDonnell steps down from Patrón
The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.
W Europe targeted for super-premium growth
Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.
Patrón enters Croatia
Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.
Turkish delight for Patrón
Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
Digital Edition
Comment
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
